Our team

Perfect Channel Team

Perfect Channel is trusted by regulated customers and to-date has successfully enabled and optimised several billions in transaction value every year. Our team is made up of industry experts who have a passion for customer service and a record of delivering desired results.

Our technology supports billions of pounds of transactions every year and supports millions of users with 99.9% uptime

Our Story

Since 2011, Perfect Channel has combined marketplace design, business analysis, UX, development, infrastructure & data science capabilities, cutting edge technology and a few grey hairs to help global leaders in their respective industries, such as TMX Group, GlobalDairyTrade, Lloyds of London, Christie’s and LeasePlan ensure their marketplaces operate efficiently.

In 2014 we raised external capital from funds managed by leading growth investor Beringea LLP to build out the Perfect Channel team and accelerate development of our product set.

In 2015 we released Perfect Exchange and Perfect Insight, expanded our team to nearly 50 people and grew our top line sales by 60%. In 2016 we launched Global Dairy Trade (GDT) Marketplace, built on Perfect Exchange our flagship auction and trading platform, experienced an increase in recurring revenue of nearly 100%, and grew our team to 60.

In 2017, we secured £2m in funding from our long-term investor Beringea, and new partner UIL Limited.

  • 2011 Founded by Phil Bird
  • 2012 Deployed Christie’s Online-Only bidding platform
  • 2013 Lloyd’s and LeasePlan join as clients 10 Staff Move to Tanner Street Offices
  • 2014 Analytics R&D begins 20 Staff Beringea invests £2M Mike Hedger joins as Chairman
  • 2015 Exchange and Analytics development begin 50 Staff
  • 2016 Perfect Insight (Analytics) market launch First Perfect Insight client go-live (Christie’s) Perfect Exchange market launch First Perfect Exchange client go-live (Global Dairy Trade) 60 Staff
  • 2017 Beringea and UIL Limited invest £2M
  • 2018 World's largest shipping operator launches digital marketplace for maritime and supply chain management

Meet the management

Martin Botha


Martin is a global natural resources trading and financing expert. Martin spent 24 years as the Managing Director of Standard Bank.


Phil Bird

Founder & Executive Director

Phil Bird

Phil is founder of Perfect Channel, and drives thought leadership and strategy in the delivery of digital transformation in complex international B2B marketplaces.

He works with our customers to design new market structures, trading algorithms and mechanisms, price discovery and AI matching technologies to balance supply and demand.


Garry Jones

Chief Executive Officer

Garry Jones was most recently CEO of the London Metal Exchange and Co-Head of markets for HKEX, having previously served as CEO of The London Financial Futures Exchange (Liffe) and Global Head of Derivatives for NYSE Euronext.

Matt Gould


Matt Gould Profile Photo

Matt has worked in the IT and communications industry for the last 20 years, holding senior positions with the Daily Mail Group in the UK, NEC in Japan, and Hewlett Packard in Sydney and the USA.

Jeff Zie

Chief Commercial Officer


With a track-record in conceptualising, delivering and operating digital businesses, Jeff is responsible for Perfect Channel’s Sales and Commercial activity.

A senior exec of 25 years, Jeff has been a leader at Microsoft, Sky and EA, building some of the world’s most successful digital businesses. He has also founded a number of successful technology start-ups and has been an advisor and consultant to Akzo Nobel, Sony and RAND Corporation.

Come aboard!

Interested in working for a company which is making positive change to the way trade happens?

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Ready to enhance your marketplace?

Get in touch with us today.