About us

Perfect Channel is trusted by regulated customers and to-date has successfully enabled and optimised several billions in transaction value every year. Our team is made up of industry experts who have a passion for customer service and a record of delivering desired results.

Our technology supports billions of pounds of transactions every year and supports millions of users with 99.9% uptime.

Our Story

Since 2011, Perfect Channel has combined marketplace design, business analysis, UX, development, infrastructure & data science capabilities, cutting edge technology and a few grey hairs to help global leaders in their respective industries, such as GlobalDairyTrade, Lloyds of London, Christie’s and LeasePlan ensure their marketplaces operate efficiently.

In 2014 we raised external capital from funds managed by leading growth investor Beringea LLP to build out the Perfect Channel team and accelerate development of our product set.

In 2015 we released Perfect Exchange and Perfect Insight, expanded our team to nearly 50 people and grew our top line sales by 60%. In 2016 we launched Global Dairy Trade (GDT) Marketplace, built on Perfect Exchange our flagship auction and trading platform, experienced an increase in recurring revenue of nearly 100%, and grew our team to 60.

In 2017, we secured £2m in funding from our long-term investor Beringea, and new partner UIL Limited.

In the subsequent years we’ve focused on extending our current client portfolio by adding new customers from new industries such as shipping and energy derivates. Furthermore, we also secured new exciting projects from existing clients.

At the beginning of 2020 Garry Jones joined Perfect Channel as new CEO and brings 35 years of experience in financial services and technology with the objective of setting Perfect Channel on a new level of growth trajectory.

  • 2011 Founded by Phil Bird
  • 2012 Deployed Christie’s Online-Only bidding platform
  • 2013 Lloyd’s and LeasePlan join as clients
  • 2015 Deployed North-American cattle trading platform
  • 2016 First Perfect Insight client go-live (Christie’s) First Perfect Exchange client go-live (Global Dairy Trade)
  • 2017 Deployed European repo trading platform
  • 2018 World's largest shipping operator launches digital marketplace for maritime and supply chain management Deployed Hilco IPV4 auction platform
  • 2019 Built OTC trading platform for hedging Swaps and Options in Crude, Nat Gas and Liquids
  • 2020 Garry Jones joins as CEO As the pandemic strikes Christie’s move their live auctions on-line, and Perfect Channel Host Christie’s Celebrity Charity Auctions

Meet the management

Garry Jones

Chief Executive Officer

35 years experience in finance and technology. CEO of the London Metal Exchange , CEO of The London Financial Futures Exchange (Liffe) and Global Head of Derivatives for NYSE Euronext. One of the founding management team and CEO of BrokerTec Europe, and Head of Electronic Broking for ICAP Plc.

Phil Bird

Executive Director

Phil is founder of Perfect Channel, using his technical project delivery experience to drive thought leadership and strategy in the delivery of digital transformation in complex international B2B marketplaces.

Martin Botha


30 years experience in investment banking and traded markets with in-depth expertise in natural resources. Chairman of ASX/LSE listed Resolute Mining, as well as FCA regulated UK broker. Chairman of Perfect Channel since 2019, Martin has led the re-orientation and changes at Perfect Channel to position for future opportunities.

Paul MacGregor

Head of Sales and Marketing

Paul has a business career spanning 30 years where he has built and run sales and marketing teams in Broking, Commodities, Fixed Income and Technology, holding senior roles at NYSE Liffe, The LME, ION Trading and Britannia Global Markets.

Come aboard!

Interested in working for a company which is making positive change to the way trade happens?

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Ready to enhance your marketplace?

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