Blog Category: Marketplaces

Understanding the relationship between online B2B marketplaces, supply chains, and procurement

Understanding the relationship between online B2B marketplaces, supply chains, and procurement

Online B2B marketplaces are transforming supply chain management and procurement strategies, and this transformation will only become more profound as marketplace platforms continue to advance in their capabilities. The impact is so great that Gartner projected online B2B marketplaces to be one of the top three procurement technology trends in 2018 (along with the use […]

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How the right B2B marketplace can help corporate buyers access a B2C-like experience

How the right B2B marketplace can help corporate buyers access a B2C-like experience

The growth of online B2B marketplaces has been made possible by advances in marketplace platform technology and the increasing digital maturity of B2B sellers and buyers. However, the digital maturation of buyers is a double-edged sword. While buyers who are digitally astute make online B2B marketplaces possible, they are also coming to expect a user […]

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Increase marketplace conversions with integration

B2B online marketplaces are rapidly growing into a key component of all B2B sales. Gartner estimates a compound annual growth rate in the digital commerce platform market of over 15 percent from 2015 to 2020, and Forrester projects that B2B e-commerce will account for 12 percent of all B2B sales by 2020. (That projection is […]

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Tapping into the global marketplace

Marketplaces have existed since people first gathered in one place to trade items, and that basic characteristic of marketplaces—having to be located in a specific physical space—has remained constant even as marketplaces have developed in complexity over the centuries. But now that limitation is gone. Communication technology has freed marketplaces from their geographic restrictions, and […]

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Checklist of Considerations When Making a Digital Transformation

Digital technology is revolutionising B2B sales and marketing, and early digital adopters are significantly outpacing their competitors. Recent research by McKinsey & Co. found that B2B companies that have invested in and mastered a “targeted set of digital capabilities and approaches” are generating 8 percent more shareholder returns and a revenue compound annual growth rate […]

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If you want to go digital, don’t develop a strategy

One of the most intractable issues facing many companies is how to harness the power of the digital technology by developing a digital strategy. Typical questions that business leaders ask include: how much should we spend on our digital strategy, how long will it take to introduce, what will be the likely return on investment […]

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B2B marketplace optimisation through analytics

This post was written by Alex Ioannides, our Director of Data Science & Market Design At Perfect Channel, our aim is to build and maintain optimal marketplaces for our clients. Our definition of an optimal marketplace is one where all buyers and sellers have confidence that they can always have access to ‘fair’ market prices whenever they need to trade. There are […]

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Disrupt or die: creating the elusive perfect market

Disrupt or die: creating the elusive Perfect Market

I have been helping to build B2B (Business to Business) marketplaces for six years now. My driving motivation has been to make business more efficient, reduce surplus or deficit and optimise markets for the participants, always aiming to create the elusive Perfect Market – a theoretical market in which buyers and sellers are so numerous […]

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Perfect Channel client Global Dairy Trade reports continued growth

An auction design that works successfully for one industry will not necessarily be the best suited for another industry.  As an established provider of auction services to the global dairy industry, when Global Dairy Trade (GDT) began the process of looking for a technology company they had the following requirements: A technology company that could […]

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