Perfect Channel gains another £1m in investment to transform marketplaces

Perfect Channel gains another £1m in investment to transform marketplaces

London, December 3, 2015 – Perfect Channel, a leader in marketplace transformation technology, has raised an additional £1 million from existing investor Beringea to support the preparation of two new products for launch in 2016. This extra investment follows 65% revenue growth in 2015.

Beringea’s investment will help Perfect Channel prepare two exciting new products for launch. Perfect Exchange, a marketplace trading platform, and Perfect Insight, a marketplace algorithm and business intelligence tool. Both will launch in 2016.

Perfect Channel’s technology offering enables enterprise organisations to realise the true value from their marketplace, by solving the problem of price optimisation for large B2B transactions. Perfect Channel’s cloud-based Exchange and Insight platforms have been designed to increase sales and optimise prices and in some cases improve the entire market value chain.

In announcing the additional investment, Phil Bird CEO of Perfect Channel said “We are delighted that Beringea continues to support our vision. We have delivered 60% revenue growth this year by providing price optimisation to new commodity markets and verticals and believe that 2016 will be an even more exciting year as we roll out the product offerings which Beringea’s investment has funded. Two new products are set for launch in 2016, Perfect Exchange our marketplace trading platform and Perfect Insight, our marketplace algorithm and business intelligence tool. These products are borne of deep experience of market transactions and will deliver increased price discovery and optimisation.“

About Perfect Channel

Perfect Channel are experts in marketplace design and intelligent marketplace technology. We partner with our customers to build dynamic global marketplaces to reach new customers, optimise pricing and liquidity and deliver real-time trading insight. Solutions include enterprise-grade auction and trading platform Perfect Exchange and intelligent analytics platform Perfect Insight. Trusted by regulated customers, Perfect Channel enables and optimises several billions in transaction value every year.

About Beringea

Beringea is an international growth capital firm with offices in London and Michigan, which invests in high growth companies. Beringea’s London office manages a number of funds, including the ProVen VCTs. Beringea is a generalist investor with sector expertise in Media, Healthcare and Retail. Beringea’s previous investments have included Fjordnet, Espresso Education, Saffron Digital and Mergermarket. Beringea LLP is authorised and regulated by the Financial Conduct Authority.

To find out more please contact Ivan O’Toole at Perfect Channel on 0800 033 7815 or

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