Perfect Channel supports growth in online trading of 66 billion litre international dairy market

Perfect Channel supports growth in online trading of 66 billion litre international dairy market

London, April 26, 2016

A new 24/7 dairy trading platform, launched today, has been designed and developed by Perfect Channel, the leading provider of auction and trading technology solutions.

GDT Marketplace has been built on Perfect Channel’s flagship auction and trading platform, Perfect Exchange. Perfect Exchange is a full feature, configurable marketplace platform which combines enterprise grade performance and a host of flexible trading and resolution mechanisms which maximise competitive tension and ensure compliance through price discovery.

“We were looking for a technology partner who could combine an agile approach to delivery, a modern technology stack and a deep understanding of auction trading mechanisms. Perfect Channel has delivered on all three fronts and we are delighted with our partnership, ” said Eric Hansen, Director, GlobalDairyTrade.

“It has been a pleasure to partner with GDT who are true innovators in the global trading of dairy products. Our technology and approach has been designed to create efficiencies in global commodity sectors and I am delighted to see Perfect Exchange put to use in such an exciting and important initiative for the dairy industry, ” said Phil Bird, CEO of Perfect Channel.

GDT Marketplace directly connects buyers and sellers and allows transactions of any dairy product, at any time. GDT Marketplace will offer products via fixed price or closed tender listings, with Fonterra Co-operative Group confirmed as the first seller.

About Perfect Channel

Perfect Channel are experts in marketplace design and intelligent marketplace technology. We partner with our customers to build dynamic global marketplaces to reach new customers, optimise pricing and liquidity and deliver real-time trading insight. Solutions include enterprise-grade auction and trading platform Perfect Exchange and intelligent analytics platform Perfect Insight. Trusted by regulated customers, Perfect Channel enables and optimises several billions in transaction value every year.

About GlobalDairyTrade

GlobalDairyTrade (GDT), the world’s leader in global dairy trading, now offers a range of complementary services, GDT Events, GDT Insight and GDT Marketplace, for dairy buyers, manufacturers and the financial dairy trading sector. For more information about Global Dairy Trade please visit

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